01 / PhilosophyConscious luxury
Fewer distractions. More meaningful moments on the water.
02 / EnvironmentRespect the bay
Technology and daily choices designed to lower our footprint.
03 / CommunityRooted in place
Closer connections with the people and traditions of the region.

01 — Our story

The bay deserves better than a crowd.

Some places ask us to slow down, look closer, and travel differently.

Ha Long Bay is one of the most photographed places on earth — and it shows. We started Green Ruby because seeing something this beautiful shouldn't have to mean wearing it down. <br>

Our two vessels, launching in 2026, are engineered around a seawater cooling system designed to cut onboard energy use by roughly 40% — a figure we can measure, not just claim. We've begun the path toward Green Globe certification, the independently audited, EU-recognized standard, because we'd rather earn a credential than print one. And we sail where others don't — quieter passages through Lan Hạ Bay and Cát Bà, the same dramatic karst, without the flotilla.

<br>Luxury, to us, is a view no one else is crowding and the quiet confidence that your stay asked as little as possible of the bay. We're not finished yet — and we'll stay honest about what's built and what's still coming.

Meet our vessels

The Lan Ha Immersion - 3 Days 2 Night

The Green Ruby point of view

True luxury isn't having more.
It's discovering what matters.

Room to breathe. Space to connect. A bay worth protecting.

02 — Designed with intention

A new standard of thoughtful travel.

Caring for the bay starts behind the scenes. Our vessels combine efficient systems with practical changes to how we operate every day.

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Technology & design

Solar Power System

Solar panels are designed to help power lighting, water heating and onboard systems during daylight hours. Savings will be reported once they have been measured in operation.

Design commitment

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Technology & design

Advanced Wastewater Treatment

Onboard biological wastewater treatment is designed to process wastewater before discharge, with the aim of protecting the delicate marine habitats of the bay.

Design commitment

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Energy Recycling System

Heat recovery is designed to reuse energy from engines and generators for water heating and climate control, rather than letting it go to waste.

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Plastic-Free Operations

Refillable bottles, bulk guest amenities and reduced-plastic supplier packaging are part of our plan for everyday operations on board.

Design features and environmental aims describe how our vessels are intended to operate; they are not independently verified operating results.

03 — Beyond the vessel

Actions that Make a Difference

Luxury that gives back to the bay.

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Partnering with Local Communities

We aim to source provisions from local fishermen and farmers wherever we can, and to give priority to local talent when recruiting and training our crew.

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Environmental Education & Cleanups

We plan shoreline cleanups that guests can join, alongside onboard talks about the bay's ecosystem and how travellers can lighten their impact.

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Cultural Preservation Initiatives

We hope to support environmental learning in local schools, pathways into maritime careers for young people, and collaborations that keep the crafts and traditions of the bay alive.

Talk to our team

04 — Our collection